- Thursday, 04 June 2015
CA Director General Francis Wangusi exchanges documents with the Kenya Film Commission CEO Lizzie Chongoti after signing of a Memorandum of Understanding between the two agencies.
The Communications Authority of Kenya (CA) has signed working agreements with the Media Council of Kenya (MCK) and the Kenya Film Commission (KFC) with the aim of fostering growth in the broadcasting sector.
CA’s collaboration with the Media Council of Kenya-which regulates the conduct and discipline of journalists-will create synergies in enforcing standards developed for the media to ensure standardized regulation in the sector.
Speaking at the event, CA Director General Francis Wangusi said the move is critical in eliminating overlaps in the regulatory jurisdictions of the two agencies.
The Media Council of Kenya chief executive officer Dr. Haron Mwangi acknowledged that with convergence of technologies, such collaborations were inevitable.
Under the agreement, the two agencies will undertake regular media monitoring and will implement joint initiatives including, sensitization of broadcasters on broadcast content standards and regulations to reduce non-compliance. The agreement also covers capacity building to enhance effectiveness in the areas of mutual interest.
The Authority has developed a roadmap aimed at increasing the local content aired on local channels from 36% to 60% in 2018. The Authority has partnered with Kenya Film Commission (KFC) which is responsible for development of the local film industry.
The agreement with KFC provides for collaborative policy interventions in addressing challenges faced by local content producers such as piracy and unhealthy competition from foreign film products; crafting of the minimum quality standards for local programmes and partner in forums to promote increased production of local content.
“Mutually beneficial partnerships such as what these we have signed today, will tap into each organizations strength and this will go a long way in facilitating the growth of the broadcasting sector,” said CA Director General, Mr. Francis Wangusi.
Lizzy Chongoti, chief executive officer KFC said CA was an integral partner in the promotion of local content, by ensuring local media meet the set quota for local content within their programming.
The Authority recently signed MOUs with the International Finance Corporation (IFC) and the Competition Authority of Kenya.